Free hashtag generator
Hashtags still decide whether the right people ever see your post — even with Instagram's new 5-tag cap and YouTube's 15-tag cap for 2026, the tags you pick change who your content reaches. This generator mixes broad, high-traffic tags with smaller niche ones for any keyword, topic, or product, so you're not stuck guessing or reusing the same 10 tags you've had saved since last year. Type a keyword, get a ready list in seconds, and copy straight into your post.
How it works
Type your keyword
A product, topic, city, or niche — anything from “coffee shop” to “real estate Barcelona.”
AI generates 25-30 tags
A mix of broad reach and niche relevance, tuned for how each platform's discovery actually works.
Copy and post
One click copies every tag, ready to paste into Instagram, TikTok, YouTube, or wherever you're publishing.
Where hashtags still matter
Hashtags stopped being a growth hack years ago, but they still shape which feed your post lands in. A few situations where getting them right still moves the needle:
New product launch
Pair broad category tags with your brand name so both new and existing audiences can find the post.
Local business
Add city and neighborhood tags — usually more impactful than one generic tag buried under millions of posts.
Trending topic
Mix a couple of trending tags with niche ones so the post doesn't get buried once the trend cools off.
Frequently asked questions
How many hashtags should I use on TikTok?
3 to 5. TikTok's algorithm is content-first — niche, content-specific hashtags help it surface your video to the right audience, but more hashtags won't outweigh weak engagement.
How many hashtags should I use on Instagram?
Exactly 5, and that's a hard cap since December 2025 — Instagram now strips extra hashtags or demotes the post from Explore and Reels if you go over.
How many hashtags can I add to a YouTube video?
15 total across the title and description is the hard cap for visible, clickable hashtags — go over and YouTube ignores all of them on that video. (Note: this is separate from the older 'tags' metadata field, which has its own 500-character limit and isn't shown to viewers.)
How many hashtags work best on Pinterest?
5 to 8. Unlike Instagram, hashtags genuinely help with search and discovery on Pinterest.
Should I use hashtags on X (Twitter)?
Keep it to 1 or 2. More than that reads as spam and typically lowers reach on X.
Do hashtags still work in 2026, or are they dead?
They still work, but their job has changed — hashtags today mostly help an algorithm categorize a post correctly rather than drive direct discovery the way they did in 2018-2020. Skipping them isn't free either: Instagram and TikTok still read them as a categorization signal.
Should hashtags go in the caption or the first comment?
On Instagram it no longer matters — Meta confirmed both are treated the same for discovery. On TikTok and X, keep them in the caption itself; a first-comment hashtag isn't read the same way.
Can I reuse the same hashtags on every post?
You can, but it caps your reach — platforms increasingly favor tags matched to that specific post's content over accounts that paste an identical block every time.
Want hashtags, captions, and posting handled automatically, every time?
See AI Auto Publisher